Our Initiative Yes, we care

Our Initiative Yes, we care

Yes, we care!

Our promise for proactive action as an innovation leader

We as Brückner Group want to take responsibility! This is why we launched the initiative "Yes, we care". This project is as much an acknowledgement to our own responsibilities in the matter of plastics and sustainability, as well as a promise to the employees in all the Brückner Group companies. Together we will act, develop visions, boost innovations and find solutions

"Reduce - Reuse - Recyle" should not remain a buzzword for us, but be filled with life. 

As a technology and market leader in the most diverse areas of the plastics and packaging industry, we have the opportunity to contribute our vision of the future and our engineering spirit for more sustainability.

Yes, we care is our promise

  • to keep all activities in line with sustainability 

  • to invest in a sustainable future with plastic 

  • for knowledge transfer for a better understanding of the needs and benefits of plastic 

  • to provide information on the correct use of plastic 

In short: We want to be part of the solution, not the problem!

Yes, we care helps

We support organisations

When we started "Yes, we care", one of the priorities was to support organisations.

We decided on the ASASE Foundation, a new project in the very plastic-polluted Ghanaian capital Accra, and Buy Food with Plastic, which enables people in India, Nicaragua and Ghana to pay for hot meals with plastic bottles. Both are financially supported by us.

More about the organisations

ASASE Foundation

Accra, Ghana

ASASE has an impressive comprehensive approach: Women collect plastic waste in and around Ghana’s capital Accra, and produce regranulate in their own small “factories”. This is then sold to the local plastic recycler, who uses it to make paving stones or roof tiles.

The ASASE Foundation was founded in 2017 by Dana Mosora and Hilda Addah. Their vision: “By 2022, all plastic packaging in Accra will be separately collected for recycling. Plastic waste will be re-processed into products of use for the development of underprivileged communities.”

The project also creates fair employment opportunities that enable women in the region to earn a secure and sustainable income for themselves and their families.

Despite all adverse circumstances, some milestones were also achieved during the Corona pandemic in 2020: for example, continuous efforts have been made to improve the collection infrastructure, to put collection tools in place and to intensify ASASE’s awareness & education campaign. In 2021 to 2023, the activities are to be expanded to other regions around Accra, and the goal is to create 600 jobs.

Our donations are also helping to develop an app for a microfinancing model, and in the purchase of a cargo bike for collecting plastic waste or deliveries to recyclers in the region.


Buy Food with Plastic

The idea: Buy food with plastic bottles

The organisation Buy Food with Plastic organises events with locals in India, Nicaragua and Ghana, where the local population can buy a hot meal with plastic bottles. The collected bottles are then processed into useful products. The local people are thus sensitised to a more conscious use of plastic. The Buy Food with Plastic events aim to unite people and provide solutions to the most pressing local issues, such as pollution, hunger and poverty.

Since 2018, these events have already seen over 42,000 PET bottles exchanged for 44,000 meals. In 2022, the organisation is planning a total of 26 more events in Nicaragua, India and Ghana to collect an additional 82,000 PET bottles and give around 1,750 people access to a recycling cycle.

Among other things, our donation supports the expansion of all activities in India. There alone, Buy Food with Plastic is planning 11 events and hopes to sensitise around 950 people to the topic of recycling.

© Buy Food with Plastic

Worldwide part of the solution

Brückner and Brueckner Group India
© Buy Food with Plastic
We support the organisation Buy Food with Plastic
Brueckner Group China
Proper use of plastic: Even the youngest learn how to do it.
Financial support for the ASASE Foundation