Red Dot Award for Brückner's "Easy Operation"

10 Aug 2020

Excellent design for the efficient operating concept of film stretching lines 

Brückner Maschinenbau’s "Easy Operation" is an integrated solution for the efficient operation of modern film stretching lines. This operating concept is supported by a number of assistance systems for efficient production at highest film quality. The operating concept developed by Brückner together with the design office HMI Project has now been awarded the Red Dot Award, Brands & Communication Design 2020. 

Constantly growing quality demands with ever shorter delivery times make the operation of modern film stretching lines a highly complex matter. The operating personnel are therefore faced with ever greater challenges. The "Easy Operation" software represents a completely integrated operating concept. The focus is shifted from the usual machine view to the process view. This approach, for which a patent application has been filed, enables simple operation using just a few parameters. The intuitive navigation is part of the user experience. The central cockpit shows all necessary information at a glance. The responsive user interface is realized with current web technology and can therefore also be used on mobile tablets. Assistance systems offer comprehensive support for system operation and guide the operator by means of preset but adaptable operating steps. The advantage is obvious: safe operation and consistently high efficiency and quality. 

"For our entire team, our partner HMI Project and also our customers this award is a great thing", says Wolfgang Zintz, Product Manager Software at Brückner Maschinenbau. "For years, we have been working continuously on the further development of our innovative operating concept and, above all, on providing the line operator with simple, safe and efficient control over the complex film production process. Marion Zintz, Product Owner at Brückner Maschinenbau adds: "Good design is no coincidence and impresses with simplicity. The Red Dot Award proves that we have succeeded in achieving good design and maximum user-friendliness".  

The Red Dot Award offers designers, agencies and companies from all over the world a platform for the evaluation of design and is one of the largest design competitions in the world. The "Red Dot" award is an internationally highly respected seal of outstanding design quality. In 2020, 6,992 creative projects and brands from 50 nations were registered for the competition. Following the motto "In search of good design and creativity", the 24 international jurors evaluated the entries online this year and examined each work and brand professionally, individually and comprehensively. In doing so, they placed particular emphasis on the form, the idea and the effect. Only those projects that convinced the experts with their high design quality and creative performance were finally awarded a prize. 
 

Process view instead of machine view
Process view instead of machine view
Good design and maximum user-friendliness
Good design and maximum user-friendliness
Proud of the Red Dot Award, representing the entire team: Marion & Wolfgang Zintz
Proud of the Red Dot Award, representing the entire team: Marion & Wolfgang Zintz

More News

This might be interesting for you as well

10 Sep 2020

Brückner Maschinenbau teams up along the value chain

Cooperations for a sustainable future – BOPE is at the head of the list
Read more
03 Sep 2020

Line availability is the thing that counts

A wide variety of upgrades and services to keep the film production up
Read more
As part of the future-oriented collaboration, Michael Kremer (ABB Head of Sales) handed over the AVP (Authorized Value Provider) certificate to Peter Eisl (Kiefel GmbH CFO).
25 Aug 2020

Kiefel joins ABB Authorized Value Provider Program

Kiefel's tremendous innovation and strong partnership in recent years is being rewarded with membership in the ABB Authorized Value Provider Program.
Read more
17 Aug 2020

Brückner Maschinenbau goes YouTube

New channel now online!
Read more
17 Aug 2020

Kiefel Fiber Webinar 2020

Interested in fiber made packaging? Want to know what makes fiber an attractive material? Why choose Kiefel machines for Fiber Thermoforming?
Read more
04 Aug 2020

Smooth upgradings also in times of Corona

Chinese Zhejiang Heshun New Material Co., Ltd. is happy with his new „Integrated Process Control System”
Read more
Strong team - strong performance!
29 Jul 2020

Kiefel wins renowned Red Dot Award for HMI

Kiefel receives the Red Dot Award for “Modular and smart visualized HMI for Kiefel Packaging machines” in the category Brands & Communication Design 2020. On top, the HMI (Human Machine Interface HMI) was even rewarded with the “Red Dot:...
Read more
22 Jul 2020

Seizing the opportunity

Our customer Polivouga is growing fast – now also in BOPE
Read more
Product diversity of fiber formed products
13 Jul 2020

Fiber Thermoforming: Looks like plastic – made of paper!

They look as if they were made of plastic: food containers and packaging, medical articles, inlays for mobile phones and other high-quality electronic devices, plant pots, even drinking cups and their lids. But looks can be deceptive. Fiber...
Read more